However, like all museums and art galleries, the Fitzwilliam was forced to close its doors to the public as the country entered lockdown due to the COVID-19 outbreak. While admission to the museum is usually free, the donations that it receives from its 400,000 annual visitors that helps to keep the gallery open will have dried up.
In response to this, the museum has launched a range of greeting cards that are available to purchase on their website, taking five classic pieces of art and adding a twist that will forever be associated with 2020.
Paintings by Alfred Stevens, John Everett Millais, Jan van Meyer and Titian have all been updated by having face masks added to the subjects of the painting, adding a satirical edge to these pieces of art that date back hundreds of years.
Before and after: La Liseuse by Alfred Stevens, c.1860. PHOTO: The Fitzwilliam Museum
The Fitzwilliam describe the cards as a “sympathetically designed range provides a playful perspective on our current lives through the art we know and love.”
The cards are priced at £3.20 and can be viewed and purchased on their website here: https://www.fitzwilliammuseumshop.co.uk/museum/fitzwilliam-masterpieces-2020/
This innovative idea combines two products that we are very familiar with here at Headline Printers; greeting cards and face masks. We wish the Fitzwilliam the very best of luck with their fundraising efforts and look forward to going to view the originals when the museum is able to reopen in the future.
Please share on your favourite Social Media platforms.