In an age when everything seems to be shifting online and digital marketing and social media are at the forefront, is there still a place for printed marketing tools? Absolutely and they can often be an overlooked effective promotional tool with relatively low investment.
Use them to promote an offer
One way to gauge whether flyers or brochures are effective, is to include a discount or offer on them. It’s an obvious scientific way to prove whether they are getting into the hands of the right customers and see if they are biting on the offers. The battle for hospitality or stores selling goods is to get the client over the threshold. If you have an offer or discount that is alluring enough you are more than halfway there. Once they experience your service and products they are more likely to come back if that is positive. Ensuring you have repeat business is well worth the investment in printed marketing.
An off-line tool to promote online
It might be that the goal of your business is to drive up traffic to your website or your social platforms. You can promote online visibility by using an off-line piece of marketing such as a flyer. It’s easy to measure how effective this is by including a specific code that the customer uses when purchasing online that has come from the flyer. Or or have them use a unique hashtag that is printed on the flyer to engage with you online.
Promote a one off event
Flyers and leaflets can be incredibly powerful in pushing a specific event such as a sale you’re holding. People like to think they’re in on a specialist event that means they’re privy to some bargains. It might be that you’re holding an exhibition or guest slot in a location that isn’t your store. Having your team hand out flyers either on the way in or the way out allows you to hit lots of potential customers and draw them to your goods and services.
A sensory experience
Think about the colours you could use to make your business stand out. Humans are naturally curious, could you have something made up that someone has to unfold and reveal the offer or event inside? Even the touch and quality of the paper could be used as a marketing tool. It’s a visual experience initially but people will run their hands over the texture so you could make that interesting so your brochure or flyer stays in the memory. How about a nod to digital marketing by including a QR code that the customer scans to obtain the offer?
From small to big businesses, marketing teams and business owners can utilise printed materials to drive traffic up to their online business or entice potential customers into their stores. Whatever colour, size or type of paper you want us to use, we can help bring your ideas to life and grab the attention of your potential customers.
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