Why is brand important

When considering a company’s brand does this just mean the logo and colours of signs and packaging? Whilst that initial visual cue to customers starts to work on the brain, what it really means beyond the design and aesthetics is key. That logo represents everything that is perceived about a business, its service, products, and its reputation. A brand therefore has a deeper understanding beyond a logo.

Branding that creates trust

Whilst trust does come with experience of a business, it can also come with the brand messaging. There are multiple touch points where a customer encounters a company brand so there needs to be consistency both online and in person. When branding is successful on websites and social media, there is a distinctly consistent feel to these platforms. Similarly, customers have that same feel of consistency when they are buying a product from that company either instore or online. Ensuring that every area of the business has the same look and voice will generate trust.

Brand or logo

We have discussed what a brand stands for but how do you convey that in a logo? The way colour, design and font work on the human brain is fascinating. We all know how we feel about logos that are not ‘right’ in that they can give negative connotations such as feeling cheap. If not well thought out, a logo can be too like others or not memorable, so the feel and message are critical. A logo should be instantly recognizable; a powerful image that delivers the first impression of your business and your brand. If your logo is done well, it becomes so recognizable that it sends messages far beyond the design.

Get the team behind the brand

You can put all this thought into what the company stands for and how you want customers to perceive your brand but if your staff are not onboard then it is not going to work. An employee does not want to just turn up for their job, they need to feel a part of the overall goal. Equally, employers want staff to be proud to work alongside them moving the company towards the same common objective. In other words, your brand needs to be the mascot that everyone gets behind and cheers for. We are proud of our team at Headline, and we are sure you feel the same way about yours. A brand reflects the team and the work everyone puts in.

Make you brand visible

So now that you have put all this thought into what your brand stands for and the design of your logo, you need to make sure it is loud and clear. We can print your logo on everything from A boards to banners to flags. It is important once you decide on this branding that it features everywhere. We want your business to succeed so from flyers to leaflets to stickers, we can make your logo stand out.

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