How do I market my online food delivery company
Before Covid hit we were starting to enjoy the benefits of online food delivery. During the pandemic and lockdowns however, this exploded in growth. And now with people working from home or having to self isolate the convenience and accessibility of home delivery has meant this industry continues to grow.
Why do people get their food delivered
Basically you can now get restaurant quality food in the comfort of your own home. Whilst many of us love the dining out experience, the fact is if it’s brought to your door it saves a lot of time and many people prefer to eat in their own space. Is this the end of dining out in restaurants? It’s unlikely as there is something about someone serving you food and drinks that have been made to such a high standard that feels luxurious. Breaking bread with family and friends in a group situation or for a special occasion will always be a chance to make memories. But it is clear that food delivery is here to stay
Fast Food through your phone.
It’s not as though you even have to log onto a computer to order, now simply through the power of your smartphone and apps, you can not only order food but you can set up payment without ever leaving your armchair. As with everything in the world, these apps and online deliveries are becoming smart in that they remember the kinds of foods you like plus the extra sauces and side orders you enjoy with these meals. The providers boost their sales too by prompting us to add these in.
Recipes straight to your door
It’s not just restaurants that are delivering food. We have seen the rise of brands such as Gousto who will send all the ingredients you need for incredible food plus recipe cards straight to your front door. Add in Hello Fresh and the newcomers Pasta Evangelists and there’s something that is a little bit Christmassy about these boxes of goodies arriving at your front door.
How do I market my online food delivery
So how do you market to these people effectively? The answer is with leaflets and inserts that get packed in with their orders. You know you have a captive audience already who are absolutely going to open the box so what better way to grow business then through discount codes for existing and new customers. No one can resist a QR code or discount code off their next order so when that piece of paper pops into their hand they’re likely to keep hold of it for the next time they want to use the service. It’s also a chance for affiliate partners to perhaps add their services to this incredible growing market.
For example when delivering Italian food another company might add in a leaflet offering specialist olive oil. You can create urgency with offers by putting a timeframe on it; people don’t like to miss out on bargains and will jump on grabbing something exclusive quickly.