How to use printed banners to promote your business

How to use printed banners to promote your business

In the last few years and particularly since the covid pandemic, as businesses we tend to focus so much attention on our online presence through social media and on our websites that sometimes we miss the physical opportunities. It is worth remembering we are still people and must think about the human experience and what grabs our interest; what printed signs or banners would draw us towards a location? Let’s look at the different ways a printed banner can help drive up footfall and sales for your business.

High traffic areas

There’s no point having an incredible business if no one knows about you. Banners are quick easy way for someone to have visibility of your company. They are an effective way to get your company name, branding and logo in front of people in a high traffic area. By high traffic we mean an area that has a lot of activity or footfall. If your business is situated on a High Street or shopping centre, this sounds good in principle but you risk being lost in amongst the other businesses. A banner is therefore a great way to get you seen before people potentially pass you by or choose a similar business over yours. A lamppost banner for example will stand out above the shoppers and signal the way towards your business.

Effective space separation

It might be the case that you have some outside space but you share it with other businesses in the case of a cafe or restaurant for example. You need a clear way to demarcate your area and signal to customers who you are and what they can expect to find in that space. A branded banner can contain lots of relevant information that helps decision-making for potential customers before they get there.

Announcements

A banner can be a really useful way to highlight new information, messaging or events around your business. We see them quite often on websites to promote new products or give a call to action but businesses could be using those in an offline physical space much more effectively. Banners can also play an important role in health and safety and we see them quite frequently on building sites and development for this reason.

Events

Banners can be really useful not just on the day of an event but in the run-up to build some interest and anticipation. You can stage these at appropriate intervals and have some fun with the messaging along a route that is frequented. One idea could be to ask a question on one then a second question on the next and finally have the answer on the last banner for example. Using your branded colours and logo, this is a fun way to get people’s interest before the event itself. On the day you will need to sign post clearly to anyone attending your event where they need to be and what is going on. Printed banners can contain important information that helps visitors make decisions about where they want to go.