Top tips for effective signage
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Signage is the perfect tool for building a visual brand! Gain more visibility with our wide range of Magnetic, Floor, Wall and Window Vinyls, plus make sure to use our top five signage tips to capture attention and create a solid customer base.
5 Tips for Effective Signage
1. Less Is More
Passers-by only have seconds to interpret a sign! Make the message clear and concise so as not to be ignored.
Use the five-second rule: If you can determine the message in less than five seconds it’s a winner; if it takes longer, shorten your message.
2. Readable Typefaces
Using fancy or multiple typefaces can detract from the message and clutter the design. The human eye reads much more easily with block letters and proper capitalisation. Opt for clear, straight typefaces that are easily readable and use slightly larger text or bold letters for emphasis or to increase visibility.
3. Colours That Work
When designing advertising signage colour distinguishes the sign from the environment. The contrast between the foreground and background is one of the most important factors for ease of reading. Choosing a bold background with a minimal message will draw more attention from the crowd.
4. Good Call To Action
Signs are the largest sized advertisements and, as any good advertiser knows, once you have someone’s attention you need to motivate the customer to act on something; this is the “call to action.” Essentially you are giving them a nudge in the right direction. An effective sign needs to have a simple goal with catchy instructions.
5. The Perfect Location
Location must always be considered when planning and placing signage! Here are two examples of how location will help you determine how your client’s signage should be designed:
Street Signs
Content should be very precise, effective and clear as it will mainly be seen by people who are always in a hurry or on the go.
Window Signs
The fewer the words, the greater the understanding. Using strong emphasis and catchy words to attract larger audiences and broadly promote the business.
