It’s the start of the year and most of us go into that with intention of getting fitter and shedding some of the festive weight. Health and Wellness has become a massive industry in the last few years and during COVID particularly our minds have been focused on staying healthy. If you are a gym or health club then you will be trying to get visible amongst lots of other competing fitness venues. With the busy online space, it can be hard to stand out. That’s where you can take advantage of printed marketing to increase your membership. 

Flyers and brochures 

In the Portsmouth and Havant area we are spoilt for choice in terms of health clubs and fitness venues. It’s important that you talk about what sets you apart from other gyms and what your members can expect when they use your facilities. You need to think of ways to get them over the threshold and offers or discount codes that might entice them to join up are one way to market. These can be publicized in a brochure printed in your brand colors that gives him a flavour of why you are the right gym for them. You can for example condense down any offers onto a flyer with a specific code that can be used against membership. For a small competitive fee, these can be posted through doors in a targeted area. You may decide to use one or two members of staff in a local shopping centre to hand these out. Printed marketing is so competitively priced that distribution either in person or by using flyer distribution service that it will more than pay for itself in new memberships. 

Membership forms and cards 

Once you have managed to entice potential new members over the threshold, you will need to record all their details. A membership form in printed branded colours that captures all the relevant data will need to be completed. Even if you want your new members to use your website, you can inform them what they need to do and where they need to go on your form. Once they’re all signed up, they will need a new membership card that they can swipe to come in and out of the gym which we can provide. 

Banners and printed signs 

There is a whole raft of information that needs to be imparted to members of your gym so clear and relevant signage is so important. When anyone arrives at a health club, they need to know a number of important details: 

• Changing rooms 
• Fitness studios 
• Toilets 
• Lockers
• Showers 
• Water 

In addition to all of these locations that members need to be pointed towards, there is also plenty of signage still needed around social distancing and COVID safety measures. We can provide signs that make your job easier and banners that tell your members everything they need to know including offers and promotions you are running.  

Call us today if you need any more information on the services mentioned above.