It has been a year like no other for all of us but hardest hit in some respects have been the restaurants, pubs, and cafes. Forced to close during the first lockdown like many other businesses, some sadly did not reopen at all. The financial aid from the government came too late for many smaller businesses.
Though there are chinks of light in the pandemic, there is still a way to go and it is unlikely that we will be able travel too far, so businesses are reliant on foot traffic. How do you get people to know that you are open even if it is just in a take-out capacity?
Enterprising local businesses
When the pandemic first hit and we went into lockdown though it was catastrophic for some, others used it as an opportunity to get creative on how they were going to continue to trade. Once pubs, cafes and restaurants could reopen some made the decision to offer take out services from an appointed area and this continued into the inevitable tightening of restrictions as autumn began. Many coffee shops have managed to adapt to serving from a hatch but again if people cannot find you online then you need to take advantage of passing foot traffic so get on touch with us for signs to help you stand out.
Eat out to help out Portsmouth
This was ascheme designed by the government to get the hospitality trade up and running again in July and boost the economy. After months of restrictions, it was well received alongside a cut in VAT to help the industry. Alongside all the signage needed for social distancing and one-way systems – which we were happy to provide for local businesses – going forward we can also provide menus, table talkers and order forms.
Let customers know you are open
What many of us have come to appreciate and champion is the local business. Restricted to our local areas during the covid 19 pandemic, we really have used businesses right on our doorstep and Headline Printers are proud to support that. If passing traffic has increased in terms of footfall, then it is crucial you have signs that grab attention and let people know you are trading. A well-designed A board out the front will signal to passersby that you are open. You can tell your customers what you are doing whether it is take out or delivery. Your signal to people that you are open must be visible from a distance so you may also think on designing flags or banners for the outside of your premises.
With lots of people also working from home, isolating, or shielding then you need to let them know that there are options. A well-designed flyer through the door will inform them they can order from you and have food or beverages delivered. There is something a bit special about having food or drinks brought straight to your door that you have not made yourself.