When should you send Business Christmas cards

When should you send Business Christmas cards

We know what you’re thinking, it’s October please don’t talk about Christmas! But with just a few short weeks to go a certain amount of planning needs to go into sending greeting cards to your customers.

Who should you send cards to?

Sending Christmas cards to your customer base is a really good way to show that they are important. It also serves to keep your business fresh in their minds so that when the New Year begins, and they take down those cards they once again have sight of who you are and what you do. It’s not just customers that you could send them to:

• Investors
• Employees
• Business partners or affiliate

A greetings card always shows that someone is in your thoughts so in business it delivers the same message. You are trying to demonstrate that the recipient is valued and important.

What not to do

You really can’t afford to procrastinate when it comes to Christmas Cards. Get them ordered well ahead of time and decide quickly on the amount and your theme. Don’t use them as a sales pitch. People are courted and bombarded throughout the year, a Christmas card from a business is just a greeting. Of course, you want to make sure your name and business are visible but definitely don’t make it about sales. Make sure you don’t leave out the little people. Often the gatekeepers and assistance in a business do more for you than the company you interact with so make sure you remember them. It’s surprising how powerful a little gesture such as a card to someone lower down the pecking order will mean.

Why not personalise it?

You can’t beat a design that shows your team in Christmas jumpers, it always brings a smile to people’s faces. When you use an image such as this, it reminds the recipient they are dealing with human beings who have a personality. Perhaps you want to go for a more traditional look to your card, maybe think about some way that you could incorporate tasteful and subtle branding. Don’t confine yourself just to Christmas, there are other holidays or occasions where it might be quite nice for a client to receive a card from you. The advantage to doing a card on a lesser-known holiday is that you will definitely stand out.

When should you send a business Christmas card?

Most businesses time their cards to arrive from the 1st of December. The Christmas post must be considered of course, and you don’t want your card arriving when everyone is packing up for the Christmas holiday. What you do need to do is get organised and have those cards ordered, printed, and sent in good time so the sooner you decide on an image, a list of recipients and get them written the better. We have such a fantastic range to choose from or we can help get your own design printed and ready to send out to your clients.

Click here to download a brochure or give us a call on 02392 718111 to talk about supplying your own image for your Christmas Cards.