A Menu for Success

A Menu for Success

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We all love food.  Such an understatement but at the same time, it just feels great to say it.  We all love food.  Live for it.  Whether you’re having a quick bite or ordering in at the weekend and settling down to a movie or taking yourself and the family out to a nice restaurant to get some food prepared by the professionals.  It all amounts to the same thing.  We just love to eat.



In case I haven’t mentioned it, people love to eat.  It’s big business and wide open for poster printing and flyers and menus.  It let’s people know what you have to offer, and you want to start off on the right foot, don’t you?  I know you do.  It’s the obvious approach to have.  So why am I taking aim at restaurants here? Well, people who order online from the likes of Just Eat don’t have this issue, nor should they but let me explain.



Eating at home is easy.  It is what it is.  But when it comes to dining out, people want an experience.  They pay a little extra to eat in a restaurant because the surroundings are nice, the staff are friendly, and the food is well prepared.  It’s an evening out with good food and that can be as a couple or as a family.  Either way, people want to enjoy a night out and tell their friends about it, which can be a great thing for any restaurant, right?




Don’t ever underestimate this.  We know during the Covid-19 pandemic, restaurants employed various measures to let them trade with minimal contact.  A lot of restaurants are struggling to move on from this and whether that’s because they feel the need to cut costs, only they can tell, but let me tell you a short story.


Two guys head into a restaurant, looking forward to a good meal.  Sitting down they eagerly await the menu so they can browse and pick their food only to be told that no, you now scan the QR code, and it brings the menu onto the phone.  Order from there and the food is dropped at the table. The two guys briefly exchange glances, get back up, and leave without saying anything.  They head to the competition which was about 20 minutes away by car.  They parked up and went inside.  We greeted and seated, handed a menu and received great service.  Since then, they haven’t been back to the other restaurant and have zero intentions of ever returning.


In short, don’t underestimate the experience.  A QR code may make it easy, but that’s not what people are paying for.


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