Time to rebrand for 2023
As the New Year festivities come to a close, 2023 is already waiting for us, and there’s never been a
better time to rebrand than now. In an ever changing world, it’s vital for businesses to keep up with trends
in order to grow, and for that reason this blog has been written in order for you to prepare for the year
ahead.
Find out what’s already working
The saying “if it ain’t broke, don’t fix it” doesn’t exist for the sake of it. When planning your rebranding strategy you should definitely take this into account. It’s important to be constantly evolving as a business, but it doesn’t mean you should change a working formula. The first step to take is to analyze your business and see what is already working for you.
The second is to be honest and admit what isn’t. Can you ditch what isn’t? What can you put into its place?
Stand out from your competition
When it comes to branding and marketing, many businesses follow a similar strategy, and for you to be different, you need to stand out. Printing seems to be something many businesses have forgotten, and therefore you need to be the exception.
With the amount of digital marketing going on these days, it’s caused the space to become quite saturated, and therefore can be harder to get through to your clients.
As Print Marketing makes a comeback, it won’t hurt for you to get ahead of the curve. It can be really interesting to compare print costs with your digital marketing costs especially using an £x per hot lead generated formula.
Bonus tip:
Add QR codes to your prints to allow potential customers to find your website and/or
product.
When it’s time to launch your rebrand, don’t be scared to make it a special occasion. The official launch of a refreshed brand is always something special. Usually in the lead up to the launch you see companies dropping teasers to attract attention.
So, the question is, why wouldn’t you do the same for your rebranding? Utilize social media posts, but more importantly, why not prints?
Closing thoughts
The thought of rebranding can be intimidating but with the correct planning in place, there’s no reason it
can’t be the best business decision this early in the year.
Make 2023 a year of continued success by starting with a rebrand.
Contact us
Get in touch with us and see how we can help your business.
If you have any questions about this blog or any of our products please contact us.
