Increase your website visits by up to 120%
How do your increase your website visits, when everyone and their dog are online these days and that’s the same for businesses. It’s very rarely would you see a business that doesn’t have some sort of online presence. It’s a way of keeping current and at the forefront of potential customers’ minds. But that’s also the problem, isn’t it? There are so many websites out there and all are fighting for a place toward the top and paying money to get your site to the top of a search engine can be extremely expensive.
Printed Advertising
Printed Advertising can help. People think in this digital age, the days of flyers and posters are long gone but the opposite is actually true. The printing business is actually worth well over £11 billion per year in the UK and it shows no signs of slowing down. It’s a known fact that people will remember a printed ad much longer than they will an online ad. The long-term memory of a printed ad is approximately 33% stronger than one viewed on social media. These are stats you can’t ignore.
Studies
Studies have also shown that printed advertising can play a crucial role in driving customers to a website. Due to long term memory and printed advertising staying with the reader, these studies have shown that around 80% of people who read about a place, will often visit it. Visits to the advertiser’s website goes up by about 120%
Here we are post covid when more people are working from home than ever and while we all love browsing online, there’s much more awareness now of taking time away from devices to avoid fatigue. There’s never been a better time to invest in printed advertising or your business and you might just find that your return on investment can be great than throwing a few ads online in the hope that one sticks.
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