Whilst we had a welcome return to some events last year, it wasn’t a full return to the complement of music festivals we usually see in the UK over the summer. This year will be different as we finally start to enjoy the pleasure of music and crowds again. The festival that just seems to grow each year is Portsmouth’s Victorious. Taking place over the August bank holiday weekend, the sea front extravaganza draws in visitors by the thousands. For those who prefer a slower pace earlier in the month there is Wickham festival. Later into the summer there is Proms in the Park Southampton where visitors can bring a picnic in a blanket and enjoy a broadcast from the Royal Albert Hall.
How to promote your event off-line
We’re deluged with online marketing, from Google ads to social media and a whole raft of unwanted emails arriving in your inbox. Off-line marketing makes a refreshing change so let’s look at some of the ways you can promote your music festival or live gig:
- Direct mail
- Lamppost banners
- A frames
It’s not simply crowds we’re craving but also the joy of receiving something physical in the post. If you are hosting a music festival in Hampshire this year, why not utilise off-line marketing to promote your event? Get some incredible branding on leaflets and flyers through the doors of the areas you want to target. For anyone wanting to put on a gig or concert in the Havant, Waterlooville, or Portsmouth area we can support you by not only printing all your promotional material, but we can even deliver it for you.
Visitors to festival
Once you get your visitor through the gates or doors, you will need to impart lots of useful information to them. Very often festival goers will be given lanyards that are an easy way to quickly see important information such as a festival site map and the order of the performers. Festivals tend to be on a big scale with lots of food venues, stalls as well as different stages so it’s useful for arrivals to be given a map.
New artists and stallholders
How did we live without Wi-Fi? Well, we often find out during outdoor festivals and music gigs. There are lots of different ways you can draw visitors to your stall so why not try grabbing their attention with loud hailers or hand clappers? You could also ensure you have a brightly coloured outdoor banner that can be seen from a distance. If you are a brand-new artist and you want the crowd to know who you are, why not have someone hand out leaflets or cards that have a QR code so that when visitors are back online, they can scan it and be taken to wherever you want them to go: the download of your latest track or if you’re food store, information on your business locations in the UK.
There’s nothing better than seeing a crowd with the sun shining on them holding lots of colourful flags and banners. Summer of music, we’re ready for you!