Easter is an important holiday not just in terms of its religious significance, but it comes just as the weather is turning and everyone feels optimistic. A four-day break gives families much-needed time together as a chance to take advantage of events and activities locally. If you are running any of these events or have a business, there are many ways that printed marketing can support efforts.
Easter business opening hours
Easter bank holiday weekend is a much-awaited long holiday that we all appreciate a great deal. If you’re running a business, it’s a good idea to post about your business hours on Good Friday, Easter Sunday, and Easter Monday. You might be offering promotions on goods or services and publicising those alongside your hours is a great way to encourage business. From A-frames outside your business or pavement barriers to banners over your premises, it’s a fantastic chance to broadcast who you are and market your business. If you’re in the restaurant or cafe trade, some leaflets on the counter or a printed activity for the children alongside a QR a discount code is an ideal opportunity to upsell and get people through your door. You could run a campaign that uses a limited-time only draw over Easter to create demand.
What’s on in our area
With the children commencing two weeks off in the Hampshire area, there are lots of events to keep them entertained. Staunton Farm is encouraging visitors to see the new born lambs as well as a daily Easter trail, crafts and activities plus face painting. Fort Purbrook also known as the Peter Ashley activity centre are running an Easter contemporary craft show. They have some incredible designers and specialist retailers who are showcasing everything from jewellery to textiles artworks and ceramics over the Easter weekend. If you are one of those displaying your wares, why not use printed marketing to promote your stand?
Easter Portsmouth and Havant churches
Easter is of course an exceptionally important period in the Christian calendar and churches throughout the area are hosting lots of events. From egg hunts to Easter crafts or fayres, it’s so important that the message gets through to the local community and printed marketing is a critical part of achieving that. We have supported churches locally in a variety of ways from printed outdoor banners to special saddle stitched books for information on services over the Easter weekend to printed outdoor banners that broadcast to the community what will be happening.
Other local easter events
Alongside the Christian festival, easter has its roots in Anglo Saxon times and Buster Ancient Farm is hosting its own traditional Eostre over the Bank Holiday weekend. It’s a chance to engage with real history as you can see an Anglo-Saxon encampment and enjoy crafts and combat demonstrations. The Portsmouth library is hosting an egg hunt, who doesn’t want to search for chocolate? According to the English Heritage website, the tradition of the easter egg goes as far back as the 16th century to the Protestant reformer Martin Luther who would organise hunts.
Happy Easter everyone!