Use Printed Marketing to Drive Sales - Part 1

Use Printed Marketing to Drive Sales


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Use Printed Marketing to Drive Sales


We all know printed marketing are things like flyers, posters, brochures, and banners, etc but in this modern age of technology where everybody seems to be moving onto digital marketing to drive sales, most people might be asking themselves if there is even room in this world for printed marketing.


The short answer is yes.  The longer answer is, well…longer.


Printed marketing plays a much bigger part for businesses both large and small than you might think, and there are several reasons for this.  We’ll touch on this below but it’s also important to know that we aren’t dissing digital marketing.  Every type of marketing has its place in the world, you just have to decide which is right for your business.  It could very well be a combination of different types of marketing.


One of the most important, and most overlooked, is people will trust something they can hold over something they can’t.  No need to roll any eyes over this!  There are studies out there that show this.  A study by Allbusiness showed that 56% of consumers think that print marketing is more trustworthy than digital marketing.  That’s a pretty big number.


If you can get marketing into people’s hands rather than rolling down their smartphone screen, there’s a very good chance you’ve give your business that bit more credibility.


Another reason good reason is that printed marketing stays around.  A leaflet or a flyer will lie around and not disappear as soon as someone logs off their device. You can refer to it and when holding printed marketing and reading it, it’s more likely to stick.


There are many other reasons we’ll delve into in further blog posts, but these two reasons alone should make you give printed marketing some serious thought.


Headline Printers specialise in printed marketing of all kinds and if you need any help just give us a shout and we’ll be happy to help.


Keep an eye out for part 2 of this series, which will go live next Monday morning.

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